40.8 F
New Haven
Sunday, November 29, 2020
Advertisement
Home Food & Drinks Beer News Heineken Helps Launch AriZona SunRise Hard Seltzer

Heineken Helps Launch AriZona SunRise Hard Seltzer

AriZona SunRise Hard Seltzer is a collaboration with Heineken.

Heineken USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, together will bring AriZona SunRise Hard Seltzer to the U.S. market.

This collaboration combines the name recognition of AriZona with the distribution strength of Heineken USA, the companies says.

Launching in Q1 2021 nationwide, AriZona SunRise Hard Seltzer comes in four AriZona juice flavors, including Mucho Mango, Cherry Punch, Lemon and Grapefruit.

Advertisement

This new product will be available in a variety pack (Mucho Mango, Cherry Punch, Lemon, Grapefruit) and 19.2-oz. single serve cans (Mucho Mango, Cherry Punch). AriZona SunRise Hard Seltzer contains 100 calories per 11.5-oz. can, and has an ABV of 4.6%. It is gluten free and low in carbs (2-4g/can). 

“We’re excited to be working with AriZona to introduce the next evolution of hard seltzer. Most of the current hard seltzers on the market are clear, with similar flavor profiles, so we jointly saw an opportunity to add a splash of fruit to the category as we know consumers are looking for real ingredients and great taste, and retailers are looking for new ways to maximize sales and profits,” says Jonnie Cahill, SVP & CMO, Heineken USA. “We also believe AriZona SunRise Hard Seltzer is about broadening the appeal of seltzer. The current hard seltzers on the market have similar positioning and we wanted to offer a range of tastes to appeal to a wide array of people. We are looking forward to bringing the fun of AriZona to the table. AriZona Sunrise Hard Seltzer brings everyone (21+) to the party with a product that puts great taste at the center and brings incremental business to retailers.” 

Please go to BeverageDynamics.com Beer Feed to read full article.

- Advertisment -

Most Popular

Mike Tyson draws in his exhibition with Roy Jones Jr., while YouTube star Jake Paul knocks out former NBA player Nate Robinson

Mike Tyson stepped through the ropes in his signature black trunks and heard the opening bell in a boxing ring for the first time...

David Prowse, Darth Vader Actor in ‘Star Wars,’ Dead at 85

David Prowse, the hulking British actor who gave menacing physicality to Darth Vader in the original Star Wars trilogy, has died at the age...

New England Dairy & Food Council helps you maximize your shopping trip during covid-19

NEW HAVEN, Conn. (WTNH) —Chances are your grocery shopping and visits to the supermarket have changed during the covid-19 pandemic. You are probably not going...

Ozzy Osbourne: 'I still regret cheating on my wife'

Ozzy Osbourne still can't believe his wife Sharon Osbourne took him back after he cheated on her in 2016.The rocker had a fling with...

Recent Comments

Please go to BeverageDynamics.com Beer Feed to read full article.